5 tactics to get new followers on Instagram for free
Instagram is becoming as important to some marketers as Facebook and Twitter for promoting content and engaging with their audiences. Especially a younger audience.
It’s easy to understand, Instagram allows users to capture, edit and post images—making it an easy in-the-moment experience, which naturally attracts more people.
Here are 6 tactics you can use to get new followers on Instagram for free.
Do your research, know your audience
Is your audience primarily male or female? Do they engage more with video or graphic content? What words and phrases are going to resonate most with your followers?
It’s important to use images, graphics and design elements that will get your audience to engage. Learn your follower’s interests and determine what content they want to see. Look at other accounts they follow and find out what do those accounts do well.
Build a library of unique and interesting content
The key to getting followers on Instagram for free is sharing content that is unique and interesting. Put yourself in the shoes of your prospects and think about what would compel them to follow you..
Create professional quality photos and videos to show your products or services being used by real customers, and use Instagram stories to provide fresh video content with a “behind the scenes” look.
Remember that everyone likes to laugh and people are more likely to share funny content so use positive humor whenever appropriate.
Post fresh content frequently
The exact number of daily posts will differ depending on your industry, but aim for 3 to 5 posts daily. And make sure that your posts are fresh—don’t reuse the same content too much.
Using the Instagram Insights tool, learn what time of day and days of the week that your audience is most active. Determine when your followers are most likely to engage and post your content when your reach is at its highest.
If you want your followers to stick around, make it worth their while. Reward your followers by giving them access to exclusive content, special discounts, or free giveaways.
Comment, like and engage with others
If you want to get new followers on Instagram for free, you need to do more than promote your own brand. Social media reflects real social interactions and engaging relationships are a two-way street, so be active with your audience.
Comment, like or share other posts that you like, or that you think your followers would also enjoy. Follow influences and potential prospects in your industry to get an idea of their interests and learn what content is most interesting to them.
Use influences to promote your brand on Instagram
Instagram is quickly becoming the top platform for influencer to effectively reach their audience and promote recommended products. Influencer marketing is a powerful way for brands to demonstrate their products being used by real people they know and trust.
Research the top accounts in your brand or product’s niche and start reaching out to the most popular accounts. Top influencers are in high demand so you will need to make it worth their while—consider offering free products or free publicity.