So you want to start a blog, which means you probably already know that a blog is the foundation to a strong content strategy. You probably also know that blogging can be a powerful tool to help drive traffic to your website through organic search. The only problem is, you don’t know the first thing about how to start a blog. The good news is, while it may seem like a complicated process, it’s actually a lot easier than you think, and this article will take you through all the steps.
Why should you start a blog?
If you want to create a solid content strategy, blogging is one of the best ways to add new content to your website consistently, a key factor in determining page authority, which is a major factor in search engine optimization. A blog allows you to create your own voice, and share that voice with your audience on social media, creating stronger connections with your followers.
While it’s important to create new content for your website, it’s more important that the content is high quality and interesting to the people that you want to attract to your site. Do your research and take your time to create interesting articles. You will see improved results in search engine rankings and increase traffic to your website.
Decide what to blog about
You know that you want to start blogging, but what should you start blogging about? Begin by thinking about why people would visit your site and what you want them to do when they come to your site. Do you want them to make a purchase, download a whitepaper, read an article?
Once you know how you want a visitor to convert on your website, create blog content that helps answer the questions that visitors might have before they make a conversion. You want the content to be unique and interesting, otherwise there is no reasons that people would read and share it.
Choose a blogging platform
If you don’t already have a website, the first step is to find a good hosting service. bluehost, iPage and HostGator are three of the more highly rated hosting services according to Endurance International Group.
Once you set up a web hosting service, you need to select and register a domain name, this is going to be the name of your website URL. A good domain name will be unique, catchy and somewhat descriptive of what your website is about. GoDaddy is one of the most popular domain name services that people use.
The last step is to install your content management system (CMS) which is what you will use to actually write your blogs. WordPress, Drupal, Joomla and Magento are some of the more popular CMSs for starting a blog.
Designing your blog
Before you design your blog, it would be smart to familiarize yourself with the basic rules of user experience optimization. There are some very basic principles that you can use to immediately improve the user experience on your blog, such as mobile responsive design and color schemes.
Make sure to create clear calls-to-action that clearly state what you want your readers to do once they finish reading your blog. You should also keep SEO in mind especially when thinking about how you structure your URLs.
Contact Stentorian Marketing
You won’t see dramatic results from blogging in the first few weeks, but it’s important that you do it consistently, around 3-4 times a month, and over time you will start to see results.
If you think that you might need help with creating blog articles, conducting in-depth keyword research, or just have questions about your blogging strategy, let’s have a conversation. Contact Stentorian Marketing and learn how you can optimize your content strategy!