how-to-write-a-great-marketing-email

How to write a great marketing email

Writing a great marketing email can be difficult. Email marketing is an effective way to target customers with special offers and promotions. And, it can also be used with lead nurturing campaigns designed to convert prospects into new customers.

No matter how fancy your emails look, subscribers will stop opening and start unsubscribing without well-written content. A straightforward, well-written email can perform just as well as an email with lots of bells and whistles.

So, how do you write a great marketing email? Here are best practices to help enhance your marketing emails.

Sender Address

The sender address can be an overlook aspect of email marketing, but many forget that that the Sender Address is one of the first things that their readers are going to see. Optimizing the sender name, and using that name consistently will build a sense of trust in that name and allow readers to recognize your emails more easily going forward.

  • Email marketing should be personalized so send your emails from an actual person
  • Use a friendly tone and that reinforces the idea that the email is coming from a real human
  • Test different sender names in your emails to see which works best

Subject Line

You need to grab the reader’s attention because your subject line is what your email recipients will see before they open your email. Create concise subject lines that grab the reader’s attention and encourages them to engage with your email.

  • Use actionable language and make sure its catchy
  • Personalize whenever possible
  • Align the subject line with the content of your email

Preheader

The preheader text of an email is the short preview that appears in the recipients inbox. When done right, this is a great way to grab the reader’s attention and get them to open your email. For an effective subject line and preheader combo, think about the main idea is and what the call to action is. Your preheader should offer some additional detail to support the subject line.

  • Focus the key content in the first half of the preheader
  • Take advantage of all the characters available
  • Don’t repeat what you already said in the subject line

Header Image

Once the recipient has opened your email, the best way to keep their attention and get them to click is with a compelling image that helps communicate what the email is all about. Whether it’s bold or subtle, the header is where you announce yourself to the reader and where you introduce a visual identity.

  • Make your images relevant
  • Don’t put too many words or complex images
  • Choose an image that is visually compelling to help you draw the reader’s attention

Email Body

It’s important to get your language, tone, and layout right in order to increase the likelihood that your readers will click through to take advantage of your offer. The body is where the magic should happen, taking the reader from initial interest to reading and calls-to-action.

  • Make sure that your body copy conveys what your offer is and why it’s valuable
  • Use brief, compelling  and interesting language
  • Use short paragraphs and bullet points to break up the text visually

Calls-to-action

A call-to-action is what is used to entice and persuade your readers to take that action. Well-designed calls to action can dramatically increase a site’s rate of conversion to its goal. Your call-to-action is arguably the most important component of your emails, because the ultimate goal of your email is to get your readers to click on it and take an action.

  • Write your CTA button in first person
  • Use a strong command verb to start your CTA
  • Give the audience a reason why they should take the desired action

 

690 thoughts on “How to write a great marketing email

  1. Pingback: Buy viagra on line
  2. Pingback: generic cialis
  3. Pingback: Viagra 50 mg
  4. Pingback: albuterol inhaler
  5. Pingback: viagra for sale
  6. Pingback: buy naltrexone
  7. Pingback: buy cialis canada
  8. Pingback: viagra samples
  9. Pingback: cialis 20 mg price
  10. Pingback: viagra for sale
  11. Pingback: viagra for sale
  12. Pingback: viagra for sale
  13. Pingback: online ed pills
  14. Pingback: rx pharmacy
  15. Pingback: pharmacy online
  16. Pingback: cialis online
  17. Pingback: cialis visa
  18. Pingback: levitra canada
  19. Pingback: vardenafil cost
  20. Pingback: vardenafil cost
  21. Pingback: cialis buy online
  22. Pingback: online casinos
  23. Pingback: pay day loans
  24. Pingback: www.cialis.com
  25. Pingback: installment loans
  26. Pingback: slot machines
  27. Pingback: Google
  28. Pingback: cialis 20
  29. Pingback: buy brand viagra
  30. Pingback: cialis 20
  31. Pingback: cialis 5 mg
  32. Pingback: cialis buy
  33. Pingback: Handlateknik
  34. Pingback: الغدر
  35. Pingback: الم
  36. Pingback: 5euros
  37. Pingback: buy cialis
  38. Pingback: RoyalCBD.com
  39. Pingback: Royal CBD
  40. Pingback: RoyalCBD
  41. Pingback: Royal CBD
  42. Pingback: RoyalCBD
  43. Pingback: cbd oil cost
  44. Pingback: RoyalCBD
  45. Pingback: RoyalCBD
  46. Pingback: RoyalCBD
  47. Pingback: RoyalCBD
  48. Pingback: RoyalCBD.com
  49. Pingback: casino real money
  50. Pingback: washington dc
  51. Pingback: Royal CBD
  52. Pingback: Royal CBD
  53. Pingback: RoyalCBD
  54. Pingback: RoyalCBD
  55. Pingback: tennessee
  56. Pingback: cbd new mexico
  57. Pingback: new jersey cbd
  58. Pingback: RoyalCBD.com
  59. Pingback: Royal CBD
  60. Pingback: RoyalCBD.com
  61. Pingback: Royal CBD
  62. Pingback: missouri cbd
  63. Pingback: RoyalCBD.com
  64. Pingback: minnesota cbd
  65. Pingback: maryland
  66. Pingback: massachusetts cbd
  67. Pingback: cbd oil kentucky
  68. Pingback: maine
  69. Pingback: Royal CBD
  70. Pingback: florida cbd
  71. Pingback: RoyalCBD
  72. Pingback: RoyalCBD.com
  73. Pingback: Royal CBD
  74. Pingback: cbd arkansas
  75. Pingback: cbd colorado
  76. Pingback: Royal CBD
  77. Pingback: cbd oil california
  78. Pingback: cbd alabama
  79. Pingback: alaska
  80. Pingback: RoyalCBD.com
  81. Pingback: RoyalCBD.com
  82. Pingback: RoyalCBD
  83. Pingback: RoyalCBD
  84. Pingback: RoyalCBD
  85. Pingback: RoyalCBD
  86. Pingback: free slots online
  87. Pingback: Royal CBD
  88. Pingback: RoyalCBD.com
  89. Pingback: RoyalCBD
  90. Pingback: RoyalCBD.com
  91. Pingback: CBD pills
  92. Pingback: Buy Weed Online
  93. Pingback: اغاني
  94. Pingback: MILF
  95. Pingback: lesbian porn world
  96. Pingback: sie sucht ihn bw
  97. Pingback: rusts dnd worldmap
  98. Pingback: slot machine games
  99. Pingback: Electrician SEO
  100. Pingback: apps for pc
  101. Pingback: Fakaza mp3
  102. Pingback: Escort amsterdam
  103. Pingback: Budapest escorts
  104. Pingback: Life Coach
  105. Pingback: viagra cost
  106. Pingback: anvelope chisinau
  107. Pingback: Online Impacts
  108. Pingback: options trading
  109. Pingback: Pc reparatur
  110. Pingback: affiliate link
  111. Pingback: today oyo coupon
  112. Pingback: Supreme Carts
  113. Pingback: online cialis
  114. Pingback: Escort amsterdam
  115. Pingback: gaming and travel
  116. Pingback: Stage Hypnotist
  117. Pingback: CAR
  118. Pingback: فیلمسکسی
  119. Pingback: fishscale cocaine
  120. Pingback: اغاني
  121. Pingback: Venice photography
  122. Pingback: buy cialis
  123. Pingback: Employee benefits
  124. Pingback: Employee benefits
  125. Pingback: Vani Thai
  126. Pingback: hund physio
  127. Pingback: cannabis4homes.com
  128. Pingback: dildo with balls
  129. Pingback: hectic
  130. Pingback: Semilac shop
  131. Pingback: gamdom
  132. Pingback: bitsler
  133. Pingback: stake bitcoins
  134. Pingback: wolfbet
  135. Pingback: Degree Programmes
  136. Pingback: Financial career
  137. Pingback: Loans
  138. Pingback: coin swap
  139. Pingback: cialiss
  140. Pingback: pocket stroker
  141. Pingback: Denver SEO agency
  142. Pingback: Cialis 60 mg usa
  143. Pingback: bartending jobs
  144. Pingback: web designer
  145. Pingback: viagra prices
  146. Pingback: canadian viagra
  147. Pingback: Cialis 80mg coupon
  148. Pingback: cheap Cialis 40 mg
  149. Pingback: Cialis 10mg online
  150. Pingback: crypto shop
  151. Pingback: levitra 20mg cheap
  152. Pingback: Puppies near me
  153. Pingback: THC VAPE JUICE
  154. Pingback: lasix 100mg coupon
  155. Pingback: sex ed
  156. Pingback: Credit Sweep scam
  157. Pingback: propecia 5 mg otc
  158. Pingback: viagra substitute
  159. Pingback: sex toy review
  160. Pingback: find builders
  161. Pingback: dinh cu canada
  162. Pingback: viagra pills
  163. Pingback: samos feribot
  164. Pingback: tiec tu chon
  165. Pingback: macca daklak
  166. Pingback: sweetiehouse
  167. Pingback: arava 20 mg usa
  168. Pingback: giayu2
  169. Pingback: blogcaodep.com
  170. Pingback: cialis walmart
  171. Pingback: iPhone
  172. Pingback: wasmachine monteur
  173. Pingback: atarax 25mg canada
  174. Pingback: vape shops near me
  175. Pingback: mah na mah na
  176. Pingback: greengo
  177. Pingback: buy cbd online
  178. Pingback: viagra not working
  179. Pingback: baclofen 10mg otc
  180. Pingback: Tierfutter
  181. Pingback: christmas deals
  182. Pingback: benicar 40mg cost
  183. Pingback: mobilya fiyatlarý
  184. Pingback: tablet klor
  185. Pingback: capath.vn
  186. Pingback: sweetiehouse.vn
  187. Pingback: Shotguns for sale
  188. Pingback: Buy cocaine online
  189. Pingback: MACHINE GUNS
  190. Pingback: buspar 10mg prices
  191. Pingback: Beretta 686
  192. Pingback: Buy Gun Online
  193. Pingback: Magic Mush Rooms
  194. Pingback: casodex medication
  195. Pingback: porn hard
  196. Pingback: ceclor tablet
  197. Pingback: Bluberry Kush
  198. Pingback: Gulberg Greens
  199. Pingback: celexa 20mg canada
  200. Pingback: şişme mont
  201. Pingback: yys
  202. Pingback: burun düzeltme
  203. Pingback: claritin for sale
  204. Pingback: online slots
  205. Pingback: best cock rings
  206. Pingback: en son haber
  207. Pingback: casinos online
  208. Pingback: online casino
  209. Pingback: online casinos usa
  210. Pingback: Reformhaus Wien
  211. Pingback: buy instagram like
  212. Pingback: online casinos
  213. Pingback: casino real money
  214. Pingback: slot machines
  215. Pingback: best car insurance
  216. Pingback: buy viagra maestro
  217. Pingback: Tenuate retard
  218. Pingback: canada pharmacy
  219. Pingback: o-dsmt
  220. Pingback: Fish scale cocaine
  221. Pingback: Change DMT
  222. Pingback: College kenya
  223. Pingback: brazzers
  224. Pingback: film
  225. Pingback: payday loans
  226. Pingback: payday loans omaha
  227. Pingback: film
  228. Pingback: viagra online usa
  229. Pingback: best quick loans
  230. Pingback: payday loans loan
  231. Pingback: backlink
  232. Pingback: pubg hileleri
  233. Pingback: canadian bitcoin
  234. Pingback: uk viagra
  235. Pingback: cbd oil amazon
  236. Pingback: buy viagra delhi
  237. Pingback: buy btc
  238. Pingback: buy essay cheap
  239. Pingback: essay writings
  240. Pingback: viagra voucher
  241. Pingback: umbrella cockatoo
  242. Pingback: cleocin canada
  243. Pingback: toucan bird
  244. Pingback: Drug viagra
  245. Pingback: ece mumay
  246. Pingback: clonidine cheap
  247. Pingback: Low cost viagra
  248. Pingback: cialis price india
  249. Pingback: cialis
  250. Pingback: canada news usa
  251. Pingback: thesisbyd.com
  252. Pingback: Marijuana for sale
  253. Pingback: thesis titles
  254. Pingback: ddavp tablets
  255. Pingback: depakote uk
  256. Pingback: 우리카지노
  257. Pingback: 샌즈카지노
  258. Pingback: 퍼스트카지노
  259. Pingback: 메리트카지노
  260. Pingback: 코인카지노
  261. Pingback: erythromycin nz
  262. Pingback: flomax otc
  263. Pingback: عکس سکسی
  264. Pingback: tadalafil buy
  265. Pingback: adhd
  266. Pingback: tadalafil pills
  267. Pingback: does cialis work
  268. Pingback: order imitrex 50mg
  269. Pingback: imodium pills
  270. Pingback: viagra pills
  271. Pingback: is viagra safe
  272. Pingback: indocin prices
  273. Pingback: levaquin coupon
  274. Pingback: 5 meo dmt for sale
  275. Pingback: lopid coupon
  276. Pingback: canadian cialis
  277. Pingback: detective spain
  278. Pingback: Co-Amoxiclav
  279. Pingback: viagra edmonton
  280. Pingback: panacea pharmacy
  281. Pingback: Angela White Porn
  282. Pingback: Lisa Ann Porn
  283. Pingback: phenergan cheap
  284. Pingback: Madecassol Krem
  285. Pingback: t shirt printing
  286. Pingback: Makeup Brushes Set
  287. Pingback: cheap prevacid
  288. Pingback: UV LED Nail Gel
  289. Pingback: remeron purchase
  290. Pingback: risperdal 3 mg usa
  291. Pingback: robaxin 500 mg uk
  292. Pingback: rogaine 5% usa
  293. Pingback: seroquel 50mg nz
  294. Pingback: singulair purchase
  295. Pingback: cheap spiriva
  296. Pingback: order toprol
  297. Pingback: order tricor
  298. Pingback: vantin prices
  299. Pingback: voltaren 50mg uk
  300. Pingback: wellbutrin pills
  301. Pingback: zanaflex purchase
  302. Pingback: cheap zithromax
  303. Pingback: Get More Info
  304. Pingback: cheapest zovirax
  305. Pingback: zyvox 600 mg nz
  306. Pingback: furosemide cheap
  307. Pingback: nytimes
  308. Pingback: norwaytoday
  309. Pingback: fexofenadine otc
  310. Pingback: leflunomide online
  311. Pingback: dutchnews
  312. Pingback: donepezil 10 mg nz
  313. Pingback: cphpost
  314. Pingback: clonidine canada
  315. Pingback: aftonbladet
  316. Pingback: citalopram pills
  317. Pingback: spiegel
  318. Pingback: postimees
  319. Pingback: lemonde

Comments are closed.