Social media is changing how CPG brands compete online, blurring the lines between traditional marketing and emerging digital marketing trends. Changing consumer habits are forcing brands to rethink their outdated marketing strategies, giving companies an opportunity to adapt to changing digital trends. See how social media is changing the way that CPG brands […]
It takes effort, planning, and organization when building an integrated content marketing campaign. To break through the clutter, it is important to present a unified digital message that is strongly associated with your brand. Brand awareness leads to the type of loyalty and recognition that creates strong connections between companies and their […]
In an increasingly competitive healthcare market, its important for medical professionals to make the most of SEO to promote their medical office, share knowledge and inspire trust in potential patients. Done correctly, SEO can be one of the most cost-effective ways to generate more awareness and drive traffic to your website. […]
Customer acquisition costs refer to the money that a business spends to acquire a new customer. This is a metric that has been growing in use with digital marketing campaigns, since all of your efforts can be easily measured and tracked. Costs traditionally associated with customer acquisition include marketing and advertising, […]
More companies are using marketing automation to help create the optimal experience for prospects, leading to more quality leads and more revenue. New technology is helping marketers perform repetitive tasks, like emailing and posting content, allowing them to focus more on strategies that will help drive sales. Benefits of marketing […]