Drive Traffic With Content Marketing Strategy
Its time to get the conversation started. Talk to an experienced strategist and learn how you can transform your content marketing strategy, including.
- Create valuable content that your customers will want to consume
- Establish thought leadership in your industry
- Improve the visibility of your website in search engine results
- Drive more qualified and engaged traffic to your website
- Promote your content to reach a wider audience
Attract Visits with quality content
Good content should help your prospects answer questions they have in the buying process. Create information that educates and builds trust with potential customers who are considering buying your product.
Research keywords that target the words and phrases your prospects are likely to be searching. Provide content that benefits prospects in all stages of the marketing funnel.
Add new content by blogging
Blogging should be done deliberately and consistently. Create a content calendar to ensure your blog topics are well researched and scheduled at the right frequency to drive the best results.
Remember that quality is more important than quantity, so posting two well-researched articles every month is more valuable than posting four average articles.
Remember Visual Content Is King
According to HubSpot, internet readers spend more time looking at the images than they do reading text on the page, and Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.
Get started with graphic content by re-purposing old blogs or videos into new content that is fresh and easier to consume.
Measure Content Marketing results
It’s important to measure the performance of your content efforts to make sure that all of the content that you create is driving the results that you are expecting.
The best ways to measure results is using Google Analytics to monitor traffic, engagement, and conversions on your website.
If a subject or style is working well, do more of it. If something is not working, don’t be afraid to change the strategy until you find something drives results.
More Content Marketing topics:
- How to start a blog for your website
- The Content Marketing Mix: 4 C’s of Content Marketing
- Building an integrated content marketing campaign