Drive Traffic With Paid Digital Advertising
Its time to get the conversation started. Talk to an experienced strategist and learn how you can transform your paid advertising strategy, including:
- Increasing conversions in a short amount of time
- Developing a bid strategy that is right for your business
- Leverage remarketing ads to increase conversions
- Optimize your ad groups and product listings
Set your Paid Digital advertising budget
The first step in creating an Adwords campaign is to set a reasonable budget and have a plan to monitor your spending. Paid digital advertising can can be a great way to generate quality traffic, but it can get expensive.
The more competitive your keywords, the more you should budget. Monitor campaigns and adjust spending based on the results, ensuring the money you spend drives traffic that is generating revenue.
Bid on targeted keywords
There are many strategies to bidding on keywords; driving impressions, generating clicks, driving conversions. Outline the specific goals of your campaign when deciding what strategy is the best approach for your business.
Consider the entire conversion path when developing your goals and leverage Google’s own bid strategies to set real-time bids. Monitor and adjust your keyword performance regularly to maximize performance.
Optimize product listings
Product listing ads or Google Shopping are the products that appear on the top of your google search. Make sure to upload your products and manage the details to promote your inventory on Google.
Product listing ads are compelling and command the visitors attention, which lead to more consistent returns. When someone clicks on your product along with it’s price, they are showing a high purchase intent.
Leverage Remarketing Ads
Remarketing ads are the ads that display products from sites you recently visited. Remarketing uses a special tracking code that places a cookie on a visitors computer and serves targeted ads to visitors with that cookie.
You can then target people who have shown enough interest in your products to visit your site already. These people are more likely to convert than people who have not yet visited your website.
Remarketing is one of the best ways to increase conversions on your site because they keep your products top of mind and allow your prospects to come back to your website and make a purchase when they are ready.
Monitor quality scores
A high Quality Score is crucial when it comes to maximizing your PPC performance. Google looks at an ad group’s click-through rate, ad relevance and landing page experience to determine the your site’s Quality Score.
Higher quality ads can lead to lower prices and better ad positions. Your website’s Quality Score is an important factor in how Google determines your Ad Rank and the cost per click in the ad auction process.
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